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Video Marketing: Myths vs. Facts

Updated: May 2, 2023

There is no doubt that video marketing is key to any businesses social strategy when is comes to lead generation, reaching new audiences and creating brand awareness. However, there are several myths surrounding video marketing and video production that may discourage businesses from leveraging this powerful medium. In this blog post, we'll debunk some of the most common video marketing myths and breakdown the facts.

Myth #1: Video production is too expensive, and the ROI is not worth it.

Fact: While video production can sometimes be expensive, it can counteract this by generating a significant return on investment (ROI) if done right. According to a study by Wyzowl, 87% of businesses reported a positive ROI from video marketing, therefore the investment may just be worth it. Plus, depending on your marketing goals, videos do not have to cost an arm and a leg.

Myth #2: Videos can only be used once.

Fact: Videos can be repurposed to reach new audiences and achieve different marketing goals. For example, a product demonstration video can be repurposed into a how-to video, a social media clip, or a blog post. By repurposing videos, businesses can maximize their investment in video production and reach a wider audience.

Myth #3: Videos are only successful if they go viral.

Fact: While it's great to have a video go viral, it's not the only measure of success. In fact, videos with lower view counts can still generate leads and drive conversions. The key is to create videos that resonate with your target audience and aligns with your marketing goals. Most of the time, viral videos end up landing in the hands of the wrong audience, who have no intention of engaging with your business anyway. Therefore it is all about finding that healthy analytical balance.

Myth #4: Videos should be as short as possible.

Fact: While shorter videos may be more effective on certain platforms, successful videos vary in duration. The length of the video should depend on the message, audience, and platform. For example, a product demo video may need to be longer to showcase all the features, while a social media ad may need to be shorter to capture attention quickly.

Myth #5: Video production is complicated and takes too much time.

Fact: While video production can be complex, there are many tools and services available to simplify the process. Video professionals (like us!) can help businesses understand the process and create high-quality videos that align with your marketing goals. Additionally, there are many tools and platforms available that can improve content productivity and streamline the video production process eg Notion, Trello, Descript, Capcut, Runway, Adobe etc.

In conclusion, video is a powerful marketing medium that should not go ignored. By debunking these common video marketing myths and highlighting the facts, businesses can feel confident in their decision to invest in video production. With the right strategy, message, and execution, video can deliver a significant return on investment for businesses of all sizes.

If you want to know how video can your marketing goals, then get in touch!

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